Not only can you manage multiple accounts in a single location, there are so many features and capabilities offered for posting and analyzing social media campaigns. For enterprises, brands and organization managers, HootSuite has a lot more to offer. I use TweetDeck regularly because I’m mostly monitoring Twitter for work and personal use – my Instagram, Pinterest, Facebook, LinkedIn and other accounts are all personal. It really depends on what you’re looking for out of a social media management tool. The interface combines all of your accounts into one window to scroll back and forth through (as opposed to HootSuite’s tabbed interface). You can customize your dashboard by color theme (dark or light), column size (narrow, medium or wide) and font size (smallest, small, medium, large or largest). TweetDeck is just cleaner than HootSuite. I’m not a big fan of retweeting on HootSuite either it automatically modifies it as a RT instead of actually retweeting. At first glance, the interface can seem a little overwhelming, but is easy to manage after getting used to it.
#TWEETDECK OR HOOTSUITE ANDROID#
The difference between the interfaces on HootSuite and TweetDeck reminds me of the difference between Windows 2000 and Windows XP, and Android and iOS – they offer similar features and functions, but one is just more attractive. You can organize the columns by timeline, interactions, mentions, followers, messages, search, lists, trends, favorites, scheduled, inbox and activity. TweetDeck is purely for Twitter account management – it used to integrate Facebook accounts, but recently took away that option on May 7. You can add streams by different functions based on the network.
#TWEETDECK OR HOOTSUITE FREE#
HootSuite’s free version allows users to manage up to five social profiles, customize different columns and post and schedule messages to different accounts. (You only get to choose five accounts on the free version.) You can organize these tabs by the different accounts and then have multiple columns and streams in each. HootSuite allows users to add Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress, MySpace and mixi accounts. Unlike HootSuite, you can only manage different Twitter accounts in the multicolumn interface. There are even more features that can be added on for additional prices, such as vanity URLs, analytics points, archiving, HootSuite University, more users and HootCare.
#TWEETDECK OR HOOTSUITE PRO#
HootSuite Pro offers a lot more capabilities and features, including an unlimited number of social network accounts, Google Analytics, Facebook Insights, app directory, unlimited RSS feeds, up to two users, influence scores and the option to opt out of ads for $9.99 per month.
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It’s HootSuite’s paid version that really offers an edge over TweetDeck.
I’m going to jump the gun and offer a disclaimer on this battle – the free versions are pretty much a tie. HootSuite offers a free and paid version (HootSuite Pro). I’ve used both, and in light of HootSuite launching its new security services, I felt it was the right time to offer a breakdown of these two platforms and hopefully help make your decision a little easier and more informed when it comes to selecting the dashboard to manage your social media. These dashboards help with managing different accounts, scheduling posts, analyzing metrics and more. HootSuite boasts users such as McDonalds and Virgin, and TweetDeck counts Yahoo and Nestle among its supporters. If you’ve been in the space for quite some time now, you’ve come across two prominent names when it comes to managing social media: HootSuite and TweetDeck.
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